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Recommended reading

Advice, insights and real stories to help you on your journey to freedom.

Quitting Smoking or Vaping with Anxiety or Depression: What the Industry Says vs What We Say

A reader asks how to quit smoking or vaping while living with anxiety and depression. What the industry says, and what we say instead.

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Even Harry Potter Needed Allen Carr's Easyway 🪄

Daniel Radcliffe has spoken openly about quitting smoking after 20 years with Allen Carr's Easyway, and what his story says about the method.

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23 Years Smoke-Free: What Freedom From Nicotine Feels Like

Twenty-three years after the last cigarette, what freedom from nicotine actually feels like, from someone who smoked for two decades.

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Men's Health Week: The addiction nobody's talking about

Men's Health Week covers prostate checks, mental health and heart disease. The addiction driving much of that risk goes almost unmentioned.

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Why Health Scares Don't Help You Quit

Health scares and shocking statistics rarely make anyone quit. Why fear does not work on nicotine or alcohol addiction, and what does instead.

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Why Willpower Keeps Letting You Down When You Try to Quit

Most people believe they lack the willpower to quit smoking, vaping or drinking. That belief is wrong, and it is a large part of why people stay stuck.

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Nicotine and Alcohol Are Drugs Too

The International Day Against Drug Abuse rarely mentions nicotine or alcohol, two of the most widely used addictive drugs on the planet.

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AI Can Analyse Addiction. It Can’t Possibly Know What It Feels Like

AI can map the neuroscience of nicotine dependency and generate advice. What it cannot do is remember what addiction feels like, and that matters.

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FAQ: Should I Get a Quit Buddy?

A quit buddy sounds supportive and sensible when you stop smoking, vaping or drinking. Why we take a different view from most other methods.

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Halfway through Dry July. Where are you?

Halfway through Dry July you are probably in one of three places. Whichever it is, here is what it tells you about your relationship with alcohol.

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A Declaration of Independence From Nicotine and Alcohol

July 4th is about independence. For millions still controlled by nicotine and alcohol, that kind of freedom can feel out of reach. It is not.

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World No Tobacco Day is this weekend. Here's what nobody's saying 🚭

Every World No Tobacco Day brings the same statistics and warning images. All of it true, and all of it missing why smokers actually stay hooked.

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Alcohol Addiction Is Like A Computer Virus

Alcohol addiction behaves like a virus on a computer, disrupting normal function. Remove it and you regain the freedom and control you had before.

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Is Smoking Making a Comeback?

Lockdowns upended routines and many people built new ones around cigarettes. Is smoking making a comeback, and what can be done about it.

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How Big Tobacco is Targeting Women

Big Tobacco has marketed cigarettes to women since the 1920s. As the industry shifts to e-cigarettes, the tactics targeting women have barely changed.

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Great American Smokeout - 3 Top Tips

Three top tips for the Great American Smokeout, the American Cancer Society's annual push to help smokers build a quit plan and stay smoke free.

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Quit Smoking Withdrawals or Cravings - What's the Difference?

Quit smoking withdrawals and cravings are used interchangeably, but they are not the same thing. We explain the difference and why it matters.

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How I Quit Smoking With Allen Carr's Easyway

Twenty years a smoker, then six hours that changed everything. A first-hand account of how I quit smoking with Allen Carr's Easyway.

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Why Nicotine Patches Have a 94% Failure Rate

Nicotine patches, gum, sprays and lozenges succeed less than 10% of the time. The independent study behind that failure rate, and what it means for you.

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How To Make Your Quit Smoking Resolution Stick

Practical pointers for making your quit smoking resolution stick, built on principles that work whether you start in January or any other month.

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Why Using Willpower Makes Quitting Hard

Willpower forces a change you do not really want. What willpower actually is, and why leaning on it makes quitting smoking harder than it needs to be.

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World Health Organisation calls for regulation of e-cigarettes/vaping to prevent uptake by youngsters

The World Health Organisation calls for regulation of e-cigarettes and vaping to prevent uptake by children and adolescents. Easyway responds.

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World No Tobacco Day - 3 Top Tips

Three top tips for World No Tobacco Day, the WHO event encouraging smokers to quit, and Easyway's part in the Commit to Quit campaign.

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Why Is It So Difficult For Me To Quit Smoking?

Quitting smoking feels difficult because of a single belief: that you are giving something up. Remove that belief and the difficulty goes with it.

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The success of Allen Carr’s Easyway to Stop Smoking and the Money Back Guarantee

How Allen Carr went from 100 cigarettes a day to none in 1983, and why Easyway's success rate supports a genuine money back guarantee.

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Why the latest World No Tobacco Day campaign won’t work

World No Tobacco Day focuses on tobacco and lung health. Why another campaign built on health warnings is unlikely to make anyone quit smoking.

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Scientifically Proven to be Twice as Effective

Allen Carr's Easyway is a proven, drug-free alternative to nicotine patches, gum and e-cigarettes, and scientifically shown to be twice as effective.

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The World's Most Expensive Cigarettes

Australia has the world's most expensive cigarettes and the price keeps climbing. What another jump at the checkout really costs smokers.

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7 Tips For Choosing a Quit Smoking Therapist

Seven tips for choosing a quit smoking therapist, and why Allen Carr's Easyway is not hypnotherapy or hypnosis, however often we are asked.

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Celebrating 15 years smoke free!

Fifteen years on from a last cigarette that did not feel certain at the time, after 20 years of smoking and a string of failed quit attempts.

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Counting the Benefits of Smoking

The benefits of smoking are none, nil, zero. A 20 year smoker on the beliefs that kept him convinced cigarettes relaxed him and relieved stress.

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Tobacco usage is on the rise, according to the latest smoking statistics

The latest smoking statistics show tobacco spending rising for four straight quarters, a 2.6% year on year increase and a $16bn annual spend.

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How To Give Up Smoking Even If You’re Not Quite Ready

Wondering how to give up smoking when the timing feels wrong? It is entirely possible, provided you start with the right information.

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Smoking Band-Aids Do Not Address The Real Issue

Quitting smoking extends your life and cuts cancer risk, yet millions struggle every year. Substitutes treat the symptom, not the real issue.

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10 Cool Things That Happen When You Quit Smoking

Ten genuinely good things that happen when you quit smoking, beyond the health statistics every smoker has already heard.

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Has Your New Year's Resolution Stuck?

Thirty days into a quit smoking New Year's resolution, one of three things has probably happened. Here is where you are, and what to do next.

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Myth No 5: Nicotine is not harmful

Myth five of nicotine addiction: that nicotine is not harmful. Why e-cigarettes and other substitutes appeal to smokers, and what they miss.

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5 Myths Summary

A summary of the five myths of nicotine addiction, from smoking being a habit to the belief that nicotine itself does no harm.

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Myth No 4: The physical addiction to nicotine makes it difficult to stop

Myth four: that physical addiction to nicotine makes stopping difficult. It is not the chemical addiction that makes quitting smoking hard.

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Clinical Trial

A randomised controlled trial by the Irish government indicates the superiority of Allen Carr's Easyway to Stop Smoking seminars.

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Myth 3: You have to suffer from withdrawal symptoms when you quit

Myth three: that quitting means suffering physical withdrawal symptoms. It is repeated so often it sounds like scientific fact. It is not.

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Myth 2: Once a smoker, always a smoker...

Myth two: once a smoker, always a smoker. The most damaging myth of all, and a by-product of quitting by willpower rather than understanding.

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Myth 1: Smoking is a habit...

Myth one: that smoking is a habit. Smoking is nicotine addiction, classed medically as both an addiction and a disease. Habits are easy to break.

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What do you really need to know about nicotine if you want to stop smoking? The 5 myths exploded...

What you really need to know about nicotine if you want to stop smoking, explained across a series that takes the five myths apart one at a time.

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Make 2016 the last time you decide to quit smoking...

One smoker's account of first resolving to quit in 1987, and what finally made the decision to stop smoking stick for good.

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New study finds smokers are more anxious than non-smokers

A British Heart Foundation study finds smokers are more anxious than non-smokers. We have been saying smoking increases stress for over 30 years.

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Method to be assessed by two major European governments

Two major European governments are to assess the method. The Sunday Times reports the Irish Health Department will evaluate Allen Carr's Easyway stop smoking clinics.

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Top Tips to be Smoke Free...

Top tips to be smoke free: set your stop date, carry on smoking as usual until it, and look forward to stopping rather than expecting to feel deprived.

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Why we want to put ourselves out of business

A former 80-a-day smoker on treating more than 30,000 smokers, and why putting ourselves out of business is the whole point.

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Do you wish you'd never started smoking?

Nobody tries their first cigarette expecting a 20 year sentence. If you wish you had never started smoking, that is worth understanding.

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Why continue to smoke?

Every article tells smokers why they should quit, and smokers already know. The more useful question is why you continue to smoke.

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When did you decide to become a smoker?

Nobody decides to become a smoker. One cigarette behind the school bushes at 15, and two decades of an addiction that was never actually chosen.

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The E-cigarette Bomb

Sport and music venues keep signing e-cigarette sponsorship deals that hand out free nicotine samples. Why that should concern all of us.

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